Launching a startup is constantly tough, so you’ll want all the assistance you can get, both offline and online. On this increasingly more digital generation, if your business is not on social media, well then you pretty much don’t exist. So building up your online presence needs to be one of the important goals on your growth method. You can learn from my story on how i became an Influencer online 7 years ago and how i grew and accumulated more than 300,000 social media followers.
Social media marketing can attract lots of new clients in your business and growth popularity and brand recognition. However, the tools that help you develop can also cause your downfall. I wrote an article on how you can avoid social media abuse, it will help you know what and what to avoid to make the platforms more user friendly. This article will help you discover ways to use social media wisely to rack up tremendous social evidence and ensure you avoid the pitfalls that many rookies fall into.
You want to encourage your customers to talk about your business and have interaction with your online campaigns, so that an increasing number of audiences find out who you are and what you do. Growing engagement (likes, shares, clicks, etc.) and eventually conversions is fundamental.
Here are Five (5) things you must know about Social Media
- Social Media is more than Facebook and Twitter
If you’re new to digital marketing, then you may be probably tempted to focus you thoughts on Facebook when it comes to social media. But, there are in reality over 50 social media platforms available online. And, the good news is that lots of them are underexploited, so there’s lots of space to begin constructing a robust community around your brand.
According to kissmetrics, the most famous social media platforms are Facebook, Twitter, LinkedIn, and google+,however don’t underestimate the effect of different applicable platforms, like periscope, Pinterest, Instagram, Flickr, YouTube, Vimeo, or some other channel that matches your industry and your target market. Know where your audiences are online and pick out the proper channels to interact with them.
- You need to share valuable content
Facebook alone hosts over 40 million energetic small commercial business pages, each one with something exceptional to sell. So, except you offer your fans with interesting or valuable content, you’re going to get lost within the sea of competition, with at most a handful of fans and almost no engagement.
Valuable content can improve your search rankings, as most users are craving useful information. Use social media to share properly-researched or unique articles, with excellent resources and high quality photos to guide your thoughts. Don’t simply put out publicity content and promos. Offer great value to your target market and share long form content, avoiding keyword stuffing.
Keyword stuffing in articles could see you getting a google penalty for manipulating search engines.
- Social media works better with a Blog
Facts show that business blogs wins readers’ trust quicker than just the website itself and that they’re typically what determines whether or not customers will come back on your site.
A blog is an awesome place to start conversations, face bad opinions and construct a solid presence online. For a startup, reputation is money and having a friendly and useful blog with which your audience can easily study your business means a higher chance at success.
- Conversion (not awareness) is the main goal of social media advertising
Regardless of how many followers you get on social media, they’re quite much useless if you’re not getting engagement. Unless you can get them to click, to interact more with you and your brand, your online followers can’t generate any ROI.
To encourage traffic to your website, you’ll need to design compelling calls to action (CTAs), and powerful landing pages, where you can get customers to either request a quote, get a free download, signup, etc.
Many social media channels allow you to use CTAs, consisting of fb, twitter and Instagram, so link your social media account to your website.
Learn about your target customers’ behavior and try to build a long-term approach. In case you’re not an advertising or marketing expert, hire someone who is.
Optimization and keywords can’t substitute authenticity and tone. Concentrate on your followers and use their remarks to improve online and offline.
- Paid Ads Pay off
An excellent social media marketing campaign costs money. Almost all hit campaigns on social media start when corporations determine to spend money on developing their visibility. No! Cost is not a problem. Small budgets with accurate analytical insights can yield great outcomes too. Boost your brand’s reach with sponsored posts and paid ad.
You can use social media to improve your sites traffic building a large community around your product and services. The great aspect is that not even one cent is wasted and you’ll get real, measurable outcomes in real time, so you can modify your strategy constantly.
Social media isn’t as smooth as it sounds and also you ought to have a realistic plan on the way to balance your online and offline activities. Experiment and take a look at all kinds of techniques to get the outstanding results.
If you are interested in Social Media Marketing or how your business can leverage on the power of social to grow, do give us a call on +2348168331150 Mondays to Fridays (8am -5pm)